Google is now top brand name around the world. On the Bases of worldwide market study firm Millward Brown, Google’s brand name worth improved by 40 percent in a one year up to $158.84 billion, leaving back Apple whose value is $148 billion, that shows clearly decrease of 20 percent. Google (famous for its android OS)has been making its means up the list steadily after surpassing IBM to take the 2nd spot in 2013.
Benoit Tranzer, head of Millward Brown France, suggested that Google’s steping into wearable gadgets with the Google Glass and continued financial investments in the field of expert system have been pivotal in the development of its brand worth, this kind of tasks “provide a very attractive signal to consumers concerning the essence of Google“.
This is the first time in last four years that Apple(iPhone manufacturer) has not managed to preserve its placement at the summit as one of the most useful business on the globe in regards to its value. According to Millward Brown’s 2014 ONE HUNDRED High BrandZ report additionally featured other UNITED STATE technology firms like IBM, which came in at third with a brand worth of $107 billion adhered to by Microsoft with a worth of $90 billion.
Apple could not be one of the most useful brand name any longer, but it has gotten on much better compared to Samsung, which is placed at 29th on Millward Brown’s selection with a brand name worth of $25 billion.